I stumbled across this on Facebook as one of these 'You might be interested in....' suggestions - I usually skip over them, but this caught my eye. It definitely puts a refreshing spin on what if gender roles in advertising were reversed, but also makes you realise the extent of objectification in the media that already exists. Get applying your male gaze theory to these examples!
There's also a follow up video called Hunkvertising which is equally interesting!
www.adweek.com/news/.../hunkvertising-objectification-men-advertising-152925
