The new H&M advert - Autumn 2016 - really caught my eye. It's quite a big move for a large and mainstream clothing firm, however it's positivity about body image and the representation of women is great. This advert has it all - hairy armpits, a bald woman, a female bodybuilder and a lesbian kiss. It's refreshing to be given more feminist and postmodern representations of women, especially ones that sometimes we are afraid to talk about; take the woman on the train with her legs apart; the ladette behaviour in the restaurant; the woman at the part in a suit who looks masculine.
In your face Male Gaze!
