Thursday, 21 July 2016

Audience positioning on a new and relevant level

Audience positioning is always an area that students struggle to comprehend; it's not sitting on the sofa in front of the TV!  It takes into consideration who we side with in a narrative, balance, bias, what we are(n't) shown and so on.  

The video below takes this to a new level and literally positions the viewer as a refugee using their phone to escape atrocities and striving for something better.  The use of a point of view position allows full engagement; the verisimilitude of the device, messages, whatsapp etc doesn't allow your focus to deviate and is very clever. 

The video is best viewed on a mobile or hand held device.