Convergence; in a time where you can view and access everything on one device, it's a no brainer how easy it is for things to go viral, especially novelty videos. Synergy; Twitter links to Facebook, which links to Youtube, which can be shared through WhatsApp, which can then be Snapchatted.... with so many different thumbnail icons to click on with ease, again, it really is just the click of a button that can make an image or video spread like wildfire.
Candace Payne; a 37-year old mother from Texas who was overjoyed at buying one of the most novel items from the Star Wise merchandise collection. You probably didn't even know her name, but simply know her as 'Chewbacca Mask Woman'. With over 140 million views, (that broke Facebook), being invited on The Late Late Show and star with James Corden and JJ Abrahams in a version of Karaoke Car Pool, and being invited to Facebook HQ to meek the Zuckerman himself, it just goes to show that if you can pull off a stunt like this, planned or not, us mere peasants do have the chance to be famous!
In an age where new and digital media is taking over our lives, with business relying on technology, using iPads in the classroom, or 4 years olds picking up an iPhone and knowing how to unlock it and play a game, it's no surprise that due to our digital literacy, and in Marshall McLuhan's terms, we want to be a part of a 'Global Village' where we can share videos, images, memes... making them go viral.
