We're always scrutinising women in the media based upon how they look and act - but is male beauty such a thing that exists? The pressures put on gender to act and look a certain way stems from Jacques Lacan's gender constructionist theory - which for men, I think, is more prevalent today now than ever. The article below shows a range of ways in which the expectations of men in society have changed over time; from butch, masculine and patriarchal, to more effeminate, sensitive or even metrosexual.
Smart phones, computers, citizen journalism.... we all have the potential to be producers of media, as well as consumers - PROSUMERISM! One of the latest editions of Time magazine actually used an iPhone to shoot the main focal images for its cover - read the article below to be inspired to take photos on your own smart phone!
With the growth of convergence, increase of accessibility and synergy, and basically consuming the media anywhere and everywhere, audience consumption has significantly changed over such a short amount of time. With the influx of online providers such as Netflix and Now TV, binge watching has become an engrained part of audience consumption and culture. This has also adapted the dynamics of the family at home and changed how society interacts with each other too.
It has been argued that the media reflects sociological and political context; look no further than Dunkirk, 2017! Has Christopher Nolan used his film as a propaganda tool to help the UK through this process?
With the anticipated release of the new Tomb Raider film, Alicia Vikander's main focal image on the new poster has been digitally altered which has been hotly contested by audiences.
It's the been the year of muck ups and cultural misappropriation for advertisers... and it's only May! Should advertisers make reference to the wider world and context for their benefit?
Facebook set to play decisive role in General Election despite being 'totally unregulated'. A great read if you're studying anything to do with new and digital media!
The introduction of gender neutral awards as seen at the MTV awards this week , some might say is a step in the right direction for feminism and gender equality. Is society at the right stage to accept this huge political change and statement?
Khloe Kardashian's advert has been approved by the ASA - the advert was made by the same agency as the 'Beach Body Ready' campaign (below) which was banned - but are there actually any differences?!
So many younger audiences are part of this selfie-obsessed culture... take a look at when it goes wrong. Really thinkt wice about where you're taking these pictures!
This great advert appeared on my timeline and it really made me think about our own values and beliefs and how opinions are formed. You're in for a treat and some surprising moments in the Heineken's newest advert:
with the latest argument of #oscarssowhite, is this a step in the right direction that Scorsese has announced? Is he the right man for the job? some might say a hegemonic, middle class, Hollywood director maybe isn't...