It's the been the year of muck ups and cultural misappropriation for advertisers... and it's only May! Should advertisers make reference to the wider world and context for their benefit?
Friday, 19 May 2017
The impact of social media
Let's face it, it does impact on audiences and it certainly has an impact on the mental health of users, with Instagram being named the worst culprit.
https://www.theguardian.com/society/2017/may/19/popular-social-media-sites-harm-young-peoples-mental-health?CMP=fb_gu
Wednesday, 10 May 2017
Social Media's political impact
http://www.telegraph.co.uk/news/2017/05/07/facebook-set-play-decisive-role-general-election-despite-totally/
Facebook set to play decisive role in General Election despite being 'totally unregulated'. A great read if you're studying anything to do with new and digital media!
Has Emma watson's fight on feminism come to a peak?
The introduction of gender neutral awards as seen at the MTV awards this week , some might say is a step in the right direction for feminism and gender equality. Is society at the right stage to accept this huge political change and statement?
http://www.bbc.co.uk/news/entertainment-arts-39513543
http://www.bbc.co.uk/news/entertainment-arts-39513543
Does Fake News make social media sites money?
http://www.bbc.co.uk/news/av/technology-39841142/has-facebook-profited-from-fake-news
a brief intro - but there's a Panorama special on 8th May that you can watch to find out more!
a brief intro - but there's a Panorama special on 8th May that you can watch to find out more!
Is the regulation of advertising stringent and strict enough?
http://www.bbc.co.uk/news/uk-england-london-39861092
Khloe Kardashian's advert has been approved by the ASA - the advert was made by the same agency as the 'Beach Body Ready' campaign (below) which was banned - but are there actually any differences?!
Tuesday, 9 May 2017
NDM and the selfie - it CAN go wrong!
So many younger audiences are part of this selfie-obsessed culture... take a look at when it goes wrong. Really thinkt wice about where you're taking these pictures!
https://www.facebook.com/ajplusenglish/videos/889473294527512/
https://www.facebook.com/ajplusenglish/videos/889473294527512/
Have you seen the latest Heineken ad? I mean just wow!
This great advert appeared on my timeline and it really made me think about our own values and beliefs and how opinions are formed. You're in for a treat and some surprising moments in the Heineken's newest advert:
Mest 3 - great video for identities and stereotyping!
https://www.facebook.com/JayShettyIW/videos/1748936578754133/
An excellent video highlighting why we shouldn't pigeon hole people in terms o frequentation. This video has a great human feel to it!
An excellent video highlighting why we shouldn't pigeon hole people in terms o frequentation. This video has a great human feel to it!
How badly does sexism exist in the media?
https://www.ted.com/talks/stacy_smith_the_data_behind_hollywood_s_sexism
Read up on the facts - is it a problem in the world's biggest film industry?
Read up on the facts - is it a problem in the world's biggest film industry?
Will this save cultural heritage in filmmaking?
http://www.indiewire.com/2017/03/martin-scorsese-african-film-heritage-project-initiative-restore-classic-films-trailer-1201789925/
with the latest argument of #oscarssowhite, is this a step in the right direction that Scorsese has announced? Is he the right man for the job? some might say a hegemonic, middle class, Hollywood director maybe isn't...
with the latest argument of #oscarssowhite, is this a step in the right direction that Scorsese has announced? Is he the right man for the job? some might say a hegemonic, middle class, Hollywood director maybe isn't...
Genre: superhero films... does it need updating?
https://www.theguardian.com/commentisfree/2017/apr/03/superhero-films-joss-whedon-batgirl-corporate-evil
Useful for identities in the media and for representation of gender. Does one of the oldest media forms, comics, need to change its outlook on gender representation or even update the genre itself as audiences get more demanding and the market becomes more saturated?
Useful for identities in the media and for representation of gender. Does one of the oldest media forms, comics, need to change its outlook on gender representation or even update the genre itself as audiences get more demanding and the market becomes more saturated?
Why has there been a sudden shift in how films are presented?
https://www.theguardian.com/film/2017/apr/21/george-miller-mad-max-fury-road-tom-hardy-black-and-chrome
why is there a sudden need to present films using monochrome - aka black and white?
Is it a stylistic feature, or does it mean more than that? have a read and look at the insight of the decisions made for Mad Max, Fury Road.
why is there a sudden need to present films using monochrome - aka black and white?
Is it a stylistic feature, or does it mean more than that? have a read and look at the insight of the decisions made for Mad Max, Fury Road.
Gaming culture revisited - is it really that bad?
http://secondnexus.com/technology-and-innovation/violent-video-games/
Interesting article on the counter arguments of gaming culture - is it a force for good?!
Interesting article on the counter arguments of gaming culture - is it a force for good?!
70 years on from The Male Gaze...
https://www.theguardian.com/artanddesign/2017/apr/30/the-female-gaze-through-70-years-of-magnum
Interested in how the ways the female identity and how women are viewed has (or hasn't!) changed over time? Have a read of this article - all to do with contextual changes, from the perspective of agency, Magnum, of how women are viewed and presented in the media.
An excellent link to issues, theories and debates along with easy application of the wider contexts too!
Interested in how the ways the female identity and how women are viewed has (or hasn't!) changed over time? Have a read of this article - all to do with contextual changes, from the perspective of agency, Magnum, of how women are viewed and presented in the media.
An excellent link to issues, theories and debates along with easy application of the wider contexts too!
Call Of Duty WWII - interesting article on gaming culture.
https://www.theguardian.com/technology/2017/apr/27/call-of-duty-wwii-activision-realism-killing
Struggling for examples for NDM and Wider contexts...? Then look no further than this Guardian article/video about audiences killing in the virtual world for fun.
Struggling for examples for NDM and Wider contexts...? Then look no further than this Guardian article/video about audiences killing in the virtual world for fun.
A great video for MEST 3 - Identities and the Media!
https://www.theguardian.com/commentisfree/video/2017/apr/05/have-our-complex-identities-destroyed-politics-as-usual-video
Identity is more complex today than it has ever been, says Randeep Ramesh. He argues that with class lines blurring, and factors like race, gender and sexuality coming to the fore, political methods are shifting. This, he says, has led mainstream parties to the extremes of public debate
Identity is more complex today than it has ever been, says Randeep Ramesh. He argues that with class lines blurring, and factors like race, gender and sexuality coming to the fore, political methods are shifting. This, he says, has led mainstream parties to the extremes of public debate
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